Wednesday, February 14 2007
Nashville, February 15, 2007: CAO, one of the world's foremost premium cigar manufacturers, announced today that it has been selected to provide cigars for the NBA All-Star Weekend 2007, beginning February 15, in Las Vegas, Nevada.
NBA All-Star Weekend brings together the NBA's top players for a week of competition, community service, and world-class entertainment. Among the many events featured in the world's second-most high profile sports weekend are the T-Mobile Rookie Challenge & Youth Jam, Sprite Slam Dunk contest, Foot Locker Three-Point Shootout, PlayStation Skills Challenge, McDonald's NBA All-Star Celebrity Game presented by 2K Sports, and the NBA All-Star Jam Session presented by Nokia. The 56th Annual NBA All-Star game will be played on February 18 and be broadcast live in 214 countries in 43 languages reaching an estimated 3.1 billion viewers. Selected NBA players and VIPs will receive CAO Gold cigars and headwear provided by CAO M.E.R.C.H. "We're thrilled to have this opportunity to showcase our finest cigars to the sports and entertainment community’s crème de la crème," said CAO Chief Marketing Officer Jon Huber.
CAO was selected to provide cigars for NBA All-Star Weekend in 2006 and was recently the exclusive cigar sponsor to the HBO® Golden Globe Awards Luxury Lounge. £
