Montecristo Cigars to Sponsor Michael Irvin Radio Show

Wednesday, February 23 2011

FT. LAUDERDALE, FL -- Montecristo, Altadis U.S.A.’s flagship brand, and the world’s most famous cigar, has signed on as the exclusive cigar sponsor of the Michael Irvin Show on WQAM 560 in Miami. Irvin is the former Dallas Cowboy star receiver and pro football Hall-of-Famer and has enjoyed a distinguished career in sports broadcasting on both television and radio.

The highlight of each broadcast is the Montecristo Guest of the Day, which features interviews with past and present celebrities from the world of sports. Michael’s guests have included such important figures as Paul Horning, Heisman Trophy winner and member of pro football’s Hall-of -Fame; Mike Fratello, former National Basketball Association Coach of the Year, current New York Jets wide receiver Santonio Holmes and many other prominent stars.

In return for the interview, each guest is rewarded with a box of Montecristo cigars. Sports enthusiasts can listen to the interviews by visiting www.altadisusa.com or Facebook at The Cigar Life.

The Michael Irvin Show can be heard each day between noon and 3:00 PM.

*   *   *