Thursday, April 26 2007
Easton, PA - Site Safe™ Extended Validation is the next generation of online security, and not all merchants meet the stringent validation requirements. But Famous-Smoke.com does. Once again they have improved their website security by implementing Extended Validation SSL technology on all of their web servers.
All customers have to do is look for the "green bar" on Famous Smoke Shop's secure pages. These are pages that begin with "https" in the address bar, such as all checkout pages, customer account pages, order history, order status pages, and others.
Whenever a customer checks out at Famous-Smoke.com using Microsoft® Internet Explorer 7, the Extended Validation SSL Certificate will trigger the address bar of the browser to turn green and display the Famous Smoke Shop name along with the certificate's security vendor. (Firefox and Opera have also announced their intentions to support Extended Validation SSL in upcoming releases of their browsers.)
"This assures that any data they enter is secure, protected, and encrypted," said Famous Smoke Shop webmaster, Chad Kercher.
Why is this online security upgrade so important? Phishing scams and online fraud have created doubt and concern among many online shoppers. A December, 2005 Forrester Research survey reported that 24% of shoppers do not purchase online at all due to security concerns, while 84% believe that online businesses do not do enough to protect them. Moreover, an August, 2006 TNS Research study found that 65% of online shoppers abandoned a purchase for security concerns. The Extended Validation SSL Certificate also helps prevent phishers and counterfeiters from hijacking shopper information. With the green address bar displayed in the browser, shoppers not only feel safer, they also save transaction time.
"Now everyone can purchase premium cigars, humidors, and accessories at Famous Smoke Shop with complete trust and confidence," added Mr. Kercher. £
