Tuesday, April 15 2008
By CSD Staff
Convenience Store Decisions
Offering smokers new alternatives has been a stepping stone for huge growth in the OTP segment. The category as a whole has been showing big numbers, but MST, in particular, has been leading a bold charge in the c-store industry.
Retailers are eager to capitalize on the profits OTP offers. Of the 77 key decision makers to participate in the CSD Brand Preference Study, 65% reported they were working closely with OTP suppliers and communicated with three or more companies in the past 60 days. However, 10% reported no sales presentation in the past two months.
Communication is crucial especially as the stakes get higher. A USB study on smokeless products showed that MST alone enjoyed a sales boost of 8%, reaching a peak of unforeseen sales that have continued to rise since 2004.
Article continues at csdecisions.com...
