Cigar Makers Will Fly You To Their Factories To Get You Hooked

Monday, November 08 2010

By Tom Johansmeyer | BusinessInsider.com

You may have been willing to walk a mile to smoke a Kent, but would you fly a few thousand for something better?

Last month, a group of inveterate cigar smokers headed down to Honduras to spend four days enjoying the hospitality of cigar manufacturer Rocky Patel. It was dream trip for the folks who have this hobby, with factory tours, cigar rolling and the opportunity to spend time smoking and relaxing on the itinerary. This isn’t the first time Patel has brought cigar smokers down to his facility, and he isn’t the only manufacturer to do so. In fact, this is probably the hottest marketing tool in the business right now.

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