Tuesday, October 31 2006
Nashville - CAO, one of the world's foremost premium cigar manufacturers, has been chosen as the exclusive cigar to be served at the backstage artist/VIP Green Room during the 7th Annual Latin Grammy® Awards show to be held Thursday, November 2, at Madison Square Garden in New York City.
This will mark the first time New York City will host the Latin Grammys, which will be broadcast on the Univision Network at 8:00pm (ET/PT). CAO will feature an assortment of its award-winning cigars, including CAO Gold, Cx2, Brazilia and CAO The Sopranos(SM) Edition. Guests of the Green Room will also receive headwear provided by CAO M.E.R.C.H. "CAO has a track record of participating in numerous awards shows, professional sports-related events, movie premieres and the like," commented CAO Chief Marketing Officer Jon Huber. "We believe the Latin Grammys are a perfect fit for CAO; when we were approached to provide cigars, it was an easy decision to make."
CAO was selected for two consecutive years as the official cigar sponsor to the People's Choice Awards and, in addition, has been the cigar of choice for events involving such celebrities as Janet Jackson, Nicky Hilton, Outkast, Mötley Crüe and Tommy Lee.
