Sunday, December 03 2006
Nashville, TN - CAO, one of the world's leading manufacturers of premium imported cigars announced today that its CAO M.E.R.C.H. division will be launching an upscale line of headwear, shirts and accessories called the 'CAO CBC Collection.'
"Our apparel division is another extension of the CAO brand," said CAO Chief Marketing Officer Jon Huber. "As with any product to which we attach the CAO name, we demand only the utmost in quality. The CBC Collection's foundation is built on utilizing only the best fabrics and original designs that draw inspiration from the CAO lifestyle. We will continue production of our standard CAO M.E.R.C.H. line; however, the CBC Collection will be to M.E.R.C.H. what 'Purple Label' is to Polo. CAO CBC Collection items will be produced in very limited quantities of 1,000 pieces or less per item, focusing upon quality over quantity."
CAO M.E.R.C.H. has been seen on The Howard Stern Show, Access Hollywood, E! Celebrities Uncensored and MTVs Punk'd; it also has graced the pages of People, US Weekly, Star and Rolling Stone magazines. In addition, CAO M.E.R.C.H. has been a featured gift item at A-List/VIP parties for General Motors, Fox Sports, Janet Jackson, Outkast, Nicky Hilton, Steve McNair and Carson Palmer.