Monday, December 10 2007
Puros Indios Cigars Inc. is proud to announce to its many aficionados, cigar shops and international distributors that it has changed its name to: Reyes Family Cigars, coincident with the promotion of Rolando Reyes Senior's Grandson, Carlos Diez to President.
New President Carlos Diez says: "My first decision as company president was to redirect our energies by not having so many different brands and sizes. We are simply going to focus on building our name – Reyes Family Cigars. That's who we are; we want our own family name to represent us. Whatever we make moving forward will be under this name. We will launch the "Premier" line in January, 2008. This is our first blend under the new corporate name and it will sport a beautiful Costa Rican Maduro wrapper. The binder is from Condega and the filler is from Jalapa, Nicaragua. The blend is bold and will definitely make a statement. This new blend and the name change are a tribute to my grandfather, Rolando Reyes Sr. I owe everything to him and now is the time to honor his legacy."
Along with the new corporate name, the family has approved a new corporate logo consisting of a shadowed double "R" surrounded by a border with a banner below showing Reyes Family Cigars and outside of that a halo of rays of light with decorative trellis work on the sides.
In order to bring this change to the attention of the public, Reyes Family Cigars has already begun to place ads in major publications of the cigar industry in America and Europe.
A new, interactive web site, ReyesFamilyCigars.com, is being inaugurated to help introduce the new name and assist cigar aficionados in learn more about the company's history and brands: Puros Indios, Cuba Aliados and Anniversary, Viejo, Cienfuegos, Maxima Reserva and Roly.
Rolando Reyes Sr., his family and the Reyes Family Cigars staff take the opportunity of this change in corporate name to renew their commitment to producing high quality cigars at a fair price, excellent customer service, and support for smokers and sellers of its prized cigar brands. £
