Monday, January 17 2011
New documentary, "The Journey," will debut on DVD in late January
(Miami, FL) -- 2010 was an exciting year for Toraño Family Cigar Company. On August 1, 2010 the family took back its distribution and entered the fall with a brand new look and feel, as well as three new brands: Single Region-Serie Jalapa, which was recently rated 92' in the January 2011 issue of Cigar Aficionado, Master by Carlos Toraño, and Brigade, awarded "Best New Value-Priced Cigar of 2010." They also released several new line extensions including the 92' rated Exodus 1959 50 Year Box Press, which ranked #12 on the list of "Top 25 Cigars of the Year" by Cigar Aficionado.
From charitable events and partnerships to a wide myriad of unique events, the brand was included in activities in South Florida and all over the map, up until the year's close. The Toraños' were very appreciative of all the great, positive responses they received throughout these efforts.
This month will see the launch of the Toraño Family’s new DVD entitled "The Journey." This captivating documentary will take the viewer through the four-generation history behind the Toraño name in the tobacco industry and give insight into the trials and tribulations that the Exodus of Cuba had on the Toraño Family. This DVD will be available at local cigar stores.
Starting this January will also see the start of two new types of events that will travel to cigar retail stores across the country in 2011. Firstly, come and meet the man behind "Master." Toraño’s Master Roller, Felipe Sosa, will be featuring this collaboration blend where he will be rolling cigars for patrons. Customers who have the pleasure to watch him in action will get a chance to win some great raffle items, too.
Toraño was also recently thrilled to announce the launch of the "Single Region" Tour. The tour will showcase one of the family's newest blends, Single Region-Serie Jalapa and will feature a dynamic new partnership with PT’s Coffee Roasting Co., an award winning industry leader in specialty micro-lot coffee. These events will offer great tasting cigars paired with French-pressed micro-lot coffee that is sure to appeal to the palates of connoisseurs of cigars and coffee alike.
* * *
