Monday, July 27 2009
By Tom Ufer,
Tampa Cigar Examiner
Heavenly Cigar Company's new headquarters...plush and much more spacious...may be the most tangible sign of the company's growth and success. But, it won't be the most noticeable evidence for cigar lovers. In the face of hard times for smokers and the industry alike, Heather L. Phillips, Heavenly's founder and CEO, along with what she calls her "Angelic" staff, are confidently investing in the future. Phillips explains, "We know the business is coming back and we're preparing for that day."
Heavenly's new location remains in Naples, Florida, where Phillips launched her dream in 1999. She has since created fourteen premium flavored cigars under the Heaven brand, plus Red Lion, a limited-distribution natural cigar. Her instinct for marketing, especially promotion, has propelled Heaven cigars into prominence, including having formed the Heavenly Angels, a flight of attractive young ladies who promote the company and products at retailers' stores and other events worldwide. Their annual pin-up calendar has thousands of devotees, including women smokers.
No hard times at Heavenly Cigar, investing heavily to benefit smokers continues at examiner.com...