Tuesday, March 30 2010
Ecomonic Times (India)
KOLKATA: The next time you crave for a cigar, you needn't a splurge Rs 2,000 on a
Havana. ITC, the country's largest cigarette maker, will soon
offer premium handrolled cigars at less than half the price.
The $6-billion cigarettes-to-hotels conglomerate has teamed up with La Aurora, one of the oldest cigar makers run by the Leon Jimenes family of Santiago in the Dominican Republic, to unveil a mint-fresh line of premium handrolled cigars, a person close to the matter said.
The cigars will be rolled out under the Armenteros brand and be manufactured at La Aurora unit in the Caribbean. "Their blending expertise is unique and is likely to give this new offering a differentiated positioning," said the person requesting anonymity...story continues here
