Thursday, June 29 2006
New York, NY - On the heels of the Supreme Court's landmark ruling which affirmed General Cigar's exclusive ownership of the COHIBA brand in the U.S., General Cigar is proud to unveil COHIBA® BLACK, a super premium collection that will be available at fine tobacco shops throughout the U.S. beginning in mid-August 2006.
Developed by iconic Cigar Master Daniel Núñez and meticulously handcrafted in the Dominican Republic, COHIBA® Black cigars are adorned with a hearty Connecticut Broadleaf wrapper that is aged on the plant to yield an exceptionally rich, dark and bold leaf. Bound with sun-grown Dominican Piloto Cubano which is aged in tercios for three years, and filled with a blend of hand-selected tobaccos, each also aged in tercios for three years, COHIBA® Black contains Mexican and Dominican filler. An espresso of a cigar, COHIBA® Black cigars boast a characteristic deep color and rich, complex flavor.
According to Bill Chilian, director of marketing for COHIBA Black cigars, "It was a laborious process for Daniel Nuñez to develop a suitable blend to complement the highly successful COHIBA® collection. We believe that in creating COHIBA® Black, Daniel has brought to market an exciting cigar that is destined to be an instant addition to the smoking repertoires of devoted fans of the COHIBA® brand."
COHIBA® Black is the first line extension of the venerable COHIBA® brand in five years.
Cloaked in an eye-catching, solid mahogany box, COHIBA® Black cigars will be available in four frontmarks.
COHIBA® Black Churchill measures 7" x 49, is packaged in boxes of 25, and will sell at retail for $16.55 per cigar, or $413.75 per box. At 5 ½" x 42, COHIBA® Black Corona cigars will sell at retail for $10.50 per cigar or $262.50 for a 25-count box. Individually protected in elegant crystal tubes, COHIBA® Black Robusto cigars measure 5 ½" x 50, and will carry a suggested retail price of $13.50 per cigar, or $108 for an eight-count box. Rounding out the collection is COHIBA® Black Supremo, a 6" x 54 cigar which will be available for $15.25 per cigar, or $381.25 for a 25-count box.
The COHIBA® line of premium cigars is handcrafted in the Dominican Republic and is a favorite among cigar connoisseurs. In addition to the COHIBA® hallmark line, General Cigar manufactures and markets COHIBA® XV which was introduced in 2001.
Source: Victoria McKee, General Cigar Co., Inc.
®COHIBA, Macanudo, Partagas, Punch, Excalibur, Hoyo de Monterrey, La Gloria Cubana and Club Macanudo are registered trademarks of General Cigar Co., Inc.
