Friday, August 27 2010
Miami, FL – Drew Estate officially announced its intent to release into the market the much-heralded “Dirty Rat” during the IPCPR 2010 tradeshow as the first cigar within its new Liga Privada Ünico Serie. Ünico, which translates to “unique”, will be a new line of special
cigars that fit in neither the existing
Liga Privada No. 9 nor T52 lines.
According to Steve Saka, Drew Estate’s President, “At this point, we have made 200 or more Liga Privada blends. There are probably 9 or 10 of them so far that are exceptional, however their blends differ from both the No. 9 and the T52 branded cigars. They’re cigars that work as a particular size, such as a lancero or
corona, with the
blend being unique to that particular
vitola. The ‘Dirty Rat’ is a great example of this, so we have decided to introduce this as the first cigar in the Ünico line.”
The “Dirty Rat” is a stout 5 inch by 44
ring gauge corona with a fan-twist finished
head utilizing their Stalk Cut and Cured, Connecticut Sungrown
Habana capa, which is the same
wrapper featured on the
Liga Privada T52. That is where the similarity ends, as this is a spicier, even more peppery blend of primarily Nicaraguan tobaccos from almost exclusively the Esteli Valley. Packed in a 12-ct presentation
box with a suggested retail price of $12 per cigar. “We realize this is expensive for a small format cigar, however due to the difficult nature and time consuming task of proportioning five different filler tobaccos and
hand bunching such a complex recipe into a corona size the cigar’s price is a direct reflection of what they actually cost to handcraft,” adds Saka. “I personally love this cigar, to me it is a direct reflection, taste and body wise, of the greatest Cuban-made coronas I have ever enjoyed, however it is likely too strong for most consumers and it is definitely not for those who are concerned with stretching their buying dollar. This ‘Dirty Rat’ is intended for the connoisseur smoker whose first and foremost concern is enjoying an unparalleled smoking experience.”
The “Dirty Rat” will not be a limited release, as some have speculated. Drew Estate intends to produce them in small batches as long as there is a demand for them in the market. The first boxes are currently being packed
and shipped from their Nicaraguan factory and can be expected to arrive on the shelves of Liga Privada Appointed Merchants beginning in September 2010.
For more information, please visit:
www.drewestate.com.
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