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Home News Cuba looks to women to boost sagging cigar sales

Cuba looks to women to boost sagging cigar sales

Monday, February 22 2010

HAVANA, Feb 22 (Reuters) - With anti-smoking laws and the global recession causing sales to fall, Cuba wants to develop a largely untapped market for its famous cigars -- women.

Habanos S.A. executives said on Monday sales fell 8 percent to $360 million in 2009, so they have created the Julieta, a smaller, milder version of the Romeo y Julieta cigar, aimed specifically at female smokers.

Women now make up only 5 to 10 percent of customers for Habanos, the worldwide distributor of Cuban cigars, marketing director Ana Lopez told a news conference kicking off the annual Habanos cigar festival...

Cuba looks to women to boost sagging cigar sales continues here.

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