Wednesday, May 13 2009
Richmond, VA -- Beginning in mid-May, consumers will toast General Cigar for demystifying the pairing of beer, wine and spirits with their favorite premium cigars. The company has developed shelf talkers that pair Honduran classics including Punch®, Hoyo de Monterrey® and Excalibur® with today's most popular libations.
The shelf talkers will be placed at tobacconists and specialty wine and spirits shops that carry premium cigars. Each will feature product information on all of the brands within a given collection, along with a suggested wine, spirit and beer pairing for each. Shelf talkers come complete with a tear sheet that consumers can take away with them for future reference.
Debo Mukherjee, vice president of marketing for Punch cigars comments, “We are pleased to offer premium cigar consumers a convenient solution to address their need for advice on pairing fine wines, spirits and beer with cigars. This is the first of several initiatives designed to support the positioning of our products within the context of relaxation and indulgence.”
General Cigar developed the cigar industry's first pairing guide in 2005 and has since participated in countless pairing events across the U.S. with leading wine and spirits brands.
Committed to delivering cigars of the finest quality, General Cigar produces Punch, Hoyo de Monterrey, Excalibur, Macanudo®, Partagas®, Cohiba®, La Gloria Cubana® and several other leading premium brands. In addition, the company grows its own premium Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in Richmond, VA, General Cigar sells through tobacconists nationwide. For more information, please visit CigarWorld.com.
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® Punch, Hoyo de Monterrey, Excalibur, Macanudo®, Partagas®, Cohiba®, La Gloria Cubana® and Club Macanudo® are registered trademarks of General Cigar Co. Inc.
