Monday, September 22 2008
Nashville, TN - In an effort to bring a Rock 'n Roll attitude to in-store cigar events, CAO cigars announced today that it is embarking upon a nine-city U.S. tour of retail tobacco stores touted as the "CAO Rock N Rolled Tour."
Each stop will feature special offers on CAO cigars (including a sneak preview of the forthcoming
CAO Lx2 cigars brand), limited edition 'CAO Rock N Rolled' apparel and accessories, and Special Guest, CAO Director of Lifestyle Marketing, Jon Huber (pictured in the center of the poster).
"The Rock N Roll 'attitude,' if you will, has always been part and parcel to the CAO brand image," stated Huber. "We believe the whole concept of the retail tobacconist in-store event is growing tired and stale, and we want to interject some fun back into the equation. The ‘Rock N Rolled' tour idea was born over after-hour drinks and cigars one night with our National Sales Manager, Frank Kapp. We basically played off the recent ‘CAO Rock N Rolled' tattoo that I had done in May (featured in the summer issue of Cigar Press magazine). We just want to bring a little ‘rock' to the genre of hand-‘rolled' cigars."
The "CAO Rock N Rolled Tour" will officially launch on October 7 at The Party Source in Bellevue, Kentucky, and will conclude in Londonderry, New Hampshire, on October 30, at Twins Smokeshop. For more information, please visit the 'Events' page found on caointernational.com.
