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Monday, March 03 2008 |
Boat Owner ME Magazine (February, 2008)
By Toby Haws
Club Perdomo made a name for itself on the side of the racing yacht
Switchblade. But how did it all come about?
Sports sponsorship, across all sports disciplines, is undoubtedly one of the fastest growing branding strategies implemented by companies and sports personalities in today's advertising world. While often being accused of sticking to long held traditions in other areas, the world of sailing has embraced sponsorship for decades, with boats and competitions branded and re-branded with such names as Pimms, B&Q/Castorama, Cutty Sark, Mumm and Skandia.
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Thursday, February 28 2008 |
By Jennifer Jacobs
DeMoines Register Staff Writer
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