Why Good Customer Service Matters

Tuesday, September 27 2011

If you're like a lot of cigar smokers who buy their cigars online, you've probably spoken with Customer Service at some point. It could have been about a return, an offer, new cigars or accessories, shipping, out of stock items, or to place an order because you'd rather talk to a human being than a video monitor. Sometimes the call is to make CS aware that the website copy about an item is erroneous. (Ouch!)

Whatever the reason for calling, even though the Famous Smoke Shop website has helpful answers to commonly asked questions, the Customer Service Department is the front line, and in many cases, the "face" of the company. How the agent "appears" to the customer can often be the difference between losing or keeping a customer for life.
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